Neil Cooke’s love affair with golf and golf equipment started around 40 years ago whilst shadowing a PGA Professional, and he spent the next 10 years learning everything and anything there is to know about club design, building and repairs. From there Neil joined forces with True Temper, who are one of the worlds finest shaft manufacturers.

He then joined Golfsmith Europe, where he took on the role of technical director and was responsible for training PGA Professionals around Europe and running the Master Craftsmen Schools.

From there Neil fulfilled a life-long dream to own his own Tour Truck and since then the truck has become the European Senior Tours primary support vehicle. Neil travels with the Tour Pros to various destinations across Europe where he is entrusted to optimise, service and repair their equipment to ensure optimum performance.

When Neil isn’t building Infiniti equipment, he frequently writes articles about the art of club making and servicing, whilst still giving seminars throughout Europe.